Final Major Project: Evaluation

Right so I handed in my final major project just over a week ago. Relieved I am but I feel I may have left a few stones unturned which is why I’ve given myself time in the last week to reflect on what I have done:

In a previous post entitled “Coming Along Nicely” I outlined that my final major project had to be a fashion campaign. Initially I had pitched an idea to the head of my fashion course to design and produce a collection of t-shirts utilising my transition logo. The designs would have integrated a collaborative effort with fellow bloggers on Style Transitions blog roll know as the “Creative Collective”. I also intended to put on an event to showcase and exhibit the finished collection.

Although this original pitch was approved by the head it met mixed reviews from my actual course tutors as it did not scream out as a fashion campaign to them. Also they may have felt i was not pushing myself enough? It may be bad to assume but that something I do.

With the comment I had I returned to the drawing board. I continued to look for influences through blogs and other sources. I eventually found a video that had influenced me in a big way being Kanye Wests “All Of The Lights” music video which was mostly centred around typographic animation. I’d had a video class and had learnt some of the basics of using video editing software Final Cut.

With video influences and also some editing tutorials with film creative Danny Sangra. I put together a new pitch that was approved by tutors which was to create a set of videos and a set of stickers to promote the Style Transition blog.


Research started with looking at T-shirt brands especially ones that promote use of graphics in fashion. I also looked at the packaging surrounding them.

I also looked at :

  • Videos/Animation – analysing what intrigued me about them.
  • Blogs – My own and others looking at my interests and how they could be implemented into the project.
  • Graphic Designers
  • My travels – I have done a lot of travelling in the past year. It may not be shown in my research files but I do display my ventures on my blogs.
Whilst working on this project I brushed up on my computer aided designs skills in Adobe Photoshop, Illustrator and also In design.
Aswell as brushing up on skills i also picked some new ones, Not only through use of CAD but also the manual skill of screen printing. A method I have wanted to learn for years! I also used programmes that I had never used before such as Adobe After effects and Final Cut Pro. My skills may not be great but they’re something to build on.
For my final outcomes I produced:
  • A set of four posters
  • A sticker collection
  • A viral video
All directed at promoting the blog.
In Conclusion
My performance on this project was good and bad. I still have areas to improve on especially time management. I never really planned my time out therefore mistakes were made.
This year in University has been rather erratic which I personally think is reflected in work. I won’t go into detail on that subject. On the promotion of my blog side things at least I have created some underpinnings that I can push further and hopefully I can source manufacturers to transform my client visuals into usable tools!
That being said, fingers crossed that I do well at assessment in the meantime.

Transition Viral…

It’s not amazing, I know that. But it’s my first attempt at creating a video.

This 30 second viral took a few hours to edit… Really though!

I don’t think I want to be an editor but I hope that over the summer I can up my editing skills but in the meantime I’m pretty much open to criticism!

Coming along nicely…

So I’m coming to the end of my final major project of this year and I think my campaign is coming along great. I have a few things show my readers as I’ve been very busy working on it the last couple of weeks. First off we’ll have a look at my statement of intent and what I had hoped to produce:

Let me condense that:

My fashion campaign is to promote my style blog (Style Transition) to a wider network and I’ve chosen to do it Virally (through the use of Graphic design and also Video.

Why am I doing this? Well my blog gets hits through my social networks such as Twitter and Facebook but I’d like to expand on that as much as I possibly can in a creative way and attract it to wider audiences.

In my previous posts I have taken you through my initial ideas of t-shirt production and also projection ideas but now I shall show you some of my final outputs.

Above is the poster and sticker set I have created for the expansion and viral campaign.

The posters have used considered yet simple design. It is all about the layout:

poster 1 - Footwear

Poster 2 - Shoe boxes

poster 3 - Food!

Poster 4 - Liverpool Skyline

The Logo in the posters contain imagery of my interests as far as the blog goes. That being said the blog is a personal reflection of myself but then again there maybe content that interests others. I think they work very well as set – eye-catching yet simple.

The Stickers:

Sticker Set

Rest assured I have done my research into sticker sets and have once again decided to keep things simple and considered with the typography being keyaswell as the logo and also simple colour selection. “I don’t do hype… I just do me”. is a term I’ve used for at least a year now and it has become as much a part of the blog as it has myself. I believe it is a very strong statement.

I havent finished the videos as yet but I am preparing for a long editing session this weekend so keep a lookout!

Just wanted to keep people updated!