Research: Swing Tags

I think at the end of my last research post I said i’d look at my own T-shirt collect for analysis. Well I havent done that but I have done the next best thing… I’ve looked at the swing tags that come with some them:

I’ve never really taken the time to look at these tags closely but I knew there was some form of reason for keeping them! I’m sure that I have a lot more of them lying around the space that I call my bedroom but I’ll take you through the ones I have found:

Modern Love

This was a T-shirt collection produced by a friend of mine. The collection had futurist and new wave influences. These influences have transcended into a simple yet effectively laid out swing tag. I especially like the fact that he chose a material other than card to make it with. Laser cutting the wood is also a unique touch. If want check out the collection head over to


I think I kept this tag from a Jacket I bought. In terms of size it’s one of the biggest tags I have kept a hold of and also the most informative. Maharishi as a brand has a camouflage heritage and I like that they integrated in to something as small as a swingtag.


A lot of the clothing these guys make is out door and practical which translates into the design of the tag. Usual card manipulation treatments such as laminating and embossing. The stitching of the Mountains into the card is a unique touch and the use of red string highlights this.

The next three tags I going to look at I like the most as they explain the theme around their collections or campaigns. Basically they inform you on what exactly it is that you’re buying into.


The Obey campaign can be explained as an experiment in Phenomenology. The first aim of Phenomenology is to reawaken a sense of wonder about one’s environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer’s perception and attention to detail. The medium is the message.


“Exploring the theme ‘No Future’ and taking inspiration from dystopian pop culture classics such as Metropolis, 1984 and Soylent Green, focusing our attention on the startling similarities between these fictional societies and our 21st century world. As usual their attention to detail is on point and features some strong graphics.” – From

The Hundreds X Garfield Collaboration

Here’s a short video made by Hypebeast talking about the collaboration between themselves. Enjoy!


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