So right now this is what my logo and name look like for my Style Transition blog.
How did I get to this? Where is my developement? My assessment modules ask. Well in this post I shall take you through the inspirations, development and legacy of the Transition ‘T’ Logo.
The name or shall we say word “Transition” came from a college project (which got me here!) on magazine design. For the project I had to come up with a name, design a name style, logo or both and also for visuals mock up a front cover and double page spread with markers.
For the project I remember Liverpool at that period of time was going through a big change retail wise. A couple of years previous the Metquarter Shopping Mall opened and a new shopping centre was under construction known as Liverpool ONE. With this information I did some word association to make the name choice of transition.
During my time in the Graphic Design course I developed an interest in typography and layout with Neville Brody being one of my main influences.
The typeface used for “The Face” Name style was designed by Brody himself which I have not to this day been able to find the name of. I liked (and do still like) the fact that it is boldly simple and red background exemplifies this and draws your eye in.
For my “Transition” name style I took Brody’s typeface and tried to make it my own by bringing the characters closer together also known as kerning and also I shortened the I’s on the “ITI” to push the legibility (readability) boundaries. It also made a unique shape which i carried over to the double page spread for the article end stop.
It all started with a name style…