Transition: Logo Legacy Continued.

May 2010

Last year I decided the Transition name style needed an update. A lot had changed over two years:

  • I had moved away from using a blog format on myspace to using a dedicated blogsite -Wordpress.
  • Social circles had changed which in turn broadened my creative horizons.

So I recall very last year on one of my many weekend vacations to the city of London I decided to put the Transition name style through a transition of its own.

I was looking for something bold yet smart and came across the Harabara typeface on – heavyweight plus the curve and straight edge mix blend well. Ok I so I’d got the font but it didn’t end there:

From the picture above you can see that the spacing between the letters (characters) is very tight (close) which I didn’t like very much. I aimed to get it spaced out a lot more evenly.

I use Adobe Photoshop to manipulate the type I work with. Yes it works with pixels and maybe it isn’t the best but it’s a programme I understand. So using the character spacing or kerning tool in Photoshop (highlighted below) I spaced out the type to my liking.

Character spacing AKA "Kerning".



With the type now spaced out I cut parts to play with the legibility of the word. Taking suitable amounts away from each letter so that you’re still able to read it. I used to marquee tool in Photoshop to select, edit and cut parts of the type out.

Marquee Tool

End result of tinkering!

Above is my the final outcome that I was happy with as I liked that it strong and consistent balance.

I used this name style up until october 2010 when the blog went through its biggest of changes. I got it its very own domain.

This is when I decided Transition needed something more than a name style to give it it’s own identity. There came the idea of a logo.

I looked to the name style of the time that I using to see if there was anything interesting within to pick out as a starting point of which there was:

Manipulated 'T'

Okay so why the ‘T’? Well I felt and still feel that the part cut out stem of the letter T represents the Style Transition movement very well. It is not perfect but then again will it ever be? We live in ever changing fast paced environment and the stem that has been removed from ‘T’ is like a void that probably in my time will never be filled.

The ‘T’ is all well and good but I personally felt that it needed to be enclosed. I tried using a circle:

Which worked very well for me. Other changes were made to the name style. With the addition of the word style and also the earlier removed parts of type from the word Transition we re-introduced apart from the (what I feel can be iconic) stem of the letter T.


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