Now that I am exploring the realms of video and animation I thought I’d take a look at some videos that have sparked an interest with me over the last few years:
Justice – D.A.N.C.E.
Produced by SoMe of Edbanger Records the video incorporates changing t-shirt designs through moving animation. Throughout the video there is great use of 2D & 3D type variations that use lyrics from the track.
Although there are things going on in the background. Focus is maintained on the t-shirt animations by making the background images black and white and the animations being in colour.
Justice – DVNO
Directed by Machine Molle & So Me.
The video utilises Popular & Iconic typefaces (some still in use today) From Tv, Film and Gaming (video games to be exact) and the type has animated to keep pace with lyrics and the song.
What I like most about this video is that it brings back a feeling of nostalgia and also a forgotten part of my childhood. I can remember the visualisations but I can’t remember where they’re all from. I guess that is what keeps me engaged and watching.
Kanye West feat. T-Pain – The Good Life
This was also directed by So-Me of Ed-Banger Records (Yes a pattern is occurring). The artwork carrries the same sort of style as the D.A.N.C.E. video for Justice just that the animation interacts with real figures (Kanye and T-pain). Like the other videos I have posted emphasis is based on typographic interaction and again pace is on par with the speed of the track.
The video give you the feeling that you are in Kanye’s world or his mind as I imagine this is what he sees.
All Of The Lights – Kanye West
Directed by Hype Williams
Gaspar Noe’s “Enter The Void” Opening Credits.
This came courtesy of Ronnie Fieg from his post about Kanye’s new Video. It has given me a starck reminder of How much of an impact typography can make through public display and how influential it can be.
Marvel Vs Capcom 3 – Akuma Gameplay
An indirect inspiration perhaps but the colours and the actual pace of movement remind the two above videos. The street fighter movement and history as whole is influential for outputs such as these.
A post taken from my other blog Style Transition on Kanye’s most recent music video.