Top Gear – SL65 Black Series Review

Okay so this video goes in a totally different direction to the other videos I’ve looked at (no typography for starters!) but I love the way it has been edited:

  • Music choices to emphasise the cars good and bad points. The music also creates an air of drama at some points throughout the clip.
  • The fact the clip is not methodical adds an edge to it. I like way they’ve chopped it up.
  • Lighting on static images of the car to highlight certain features is a great touch and the animation of it is a bonus!

I think I’m pretty much done with the analysis lark…

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Analysis: Animation in Video

Now that I am exploring the realms of video and animation I thought I’d take a look at some videos that have sparked an interest with me over the last few years:

Justice – D.A.N.C.E.

Produced by SoMe of Edbanger Records the video incorporates changing t-shirt designs through moving animation. Throughout the video there is great use of 2D & 3D type variations that use lyrics from the track.

Although there are things going on in the background. Focus is maintained on the t-shirt animations by making the background images black and white and the animations being in colour.

Justice – DVNO

Directed by Machine Molle & So Me.

The video utilises Popular & Iconic typefaces (some still in use today) From Tv, Film and Gaming (video games to be exact) and the type has animated to keep pace with lyrics and the song.

What I like most about this video is that it brings back a feeling of nostalgia and also a forgotten part of my childhood. I can remember the visualisations but I can’t remember where they’re all from. I guess that is what keeps me engaged  and watching.

Kanye West feat. T-Pain – The Good Life

This was also directed by So-Me of Ed-Banger Records (Yes a pattern is occurring). The artwork carrries the same sort of style as the D.A.N.C.E. video for Justice just that the animation interacts with real figures (Kanye and T-pain). Like the other videos I have posted emphasis is based on typographic interaction and again pace is on par with the speed of the track.

The video give you the feeling that you are in Kanye’s world or his mind as I imagine this is what he sees.

 

All Of The Lights – Kanye West

Directed by Hype Williams

Inspirations:

Gaspar Noe’s “Enter The Void” Opening Credits.

This came courtesy of Ronnie Fieg from his post about Kanye’s new Video. It has given me a starck reminder of How much of an impact typography can make through public display and how influential it can be.

Marvel Vs Capcom 3 – Akuma Gameplay

An indirect inspiration perhaps but the colours and the actual pace  of movement remind the two above videos. The street fighter movement and history as whole is influential for outputs such as these.

A post taken from my other blog Style Transition on Kanye’s most recent music video.


Video Analysis: Kanye West feat. T-Pain – The Good Life

This was also directed by So-Me of Ed-Banger Records (Yes a pattern is occurring). The artwork carrries the same sort of style as the D.A.N.C.E. video for Justice just that the animation interacts with real figures (Kanye and T-pain). Like the other videos I have posted emphasis is based on typographic interaction and again pace is on par with the speed of the track.

The video give you the feeling that you are in Kanye’s world or his mind as I imagine this is what he sees.

Experimentation: Arduino

So I’ve experimented with an initial idea of t-shirt production and printing but I’ve also decided to look at other avenues such as animation and projection.

A couple of weeks ago I received an e-mail from one of the technicians about some interactive software called Arduino:

Just incase you cannot read the screenshot:

“Hello

Arduino is an easy to use, cheap technology that was made with Artists and Designers in mind to allow them to add an interactive element to their projects.

There will be Arduino skill sets available in two weeks time. The sign up list is not currently up but this email is to see what interest there may be from students.

Please mail me if you are interested in exploring what Arduino can do for you and if you have any questions.

Thanks

Andy”

Just enough information for me to develop an interest in the possibilities of Arduino. So I went along to the first skill set.

It was not what I initially expected…

What did I expect?

Well my initial thoughts were that the hardware would act as a portable handy projector but it was totally not the case! The skill set took me back to my school days of electronics and building circuits on breadboards! It was quite refreshing and mind opening yet a bit of a headache at the same time. Fortunately the Arduino kits do come with test circuits for you to build. That being said it did take me a whole session to build the basic flashing L.E.D. board which at the time and now I am still highly proud of.

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Arduino kit

 

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Arduino circuit board

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Getting to grips with it!

The end result:

This is just a basic representation of what you can do with Arduino but the possibilities can be vastly extended Through writing code and buying extra kit for Arduino such a motors and controllers.

You can find out more about Arduino at http://www.arduino.cc/

Also check out this documentary which I’ve just found on Arduino.

I won’t be using Arduino in my Final Major Project but it is something I will consider exploring further in the future.

Lecture Notes: Brendan Dawes

Yes I study Fashion Communication but remember I do have a Graphic Design background and I still possess a strong interest in that area. So a couple of weeks back I attended a lecture at the Art & Design Academy with a guy called Brendan Dawes.

I actually did not know who he was but everything I had heard about him was very good so I took it upon myself to attend this lecture and see what he’s about.

He’s the creative Director for magneticNorth an interactive design group based in Manchester, UK.

He’s Obessed with detail (down to the tools that he uses!) especially his pencils!

“if you surround yourself with beautiful tools, you can create beautiful things”

Justfying design – Do we actually need this, Question of style over substance – Vice versa?

We have to collect things all the time – physically , interactively.

Always prototype in b&w . Colour gets in the way. Allows people an opinion.

Doodle buzz .com – really though check it out!

“make less things but good things”.

My notes may not really make sense and it may have been something you needed to experience first hand. Elaboration is needed I guess but not right now but here’s a statement I shall leave you with.

Transition: Logo Legacy Continued.

May 2010

Last year I decided the Transition name style needed an update. A lot had changed over two years:

  • I had moved away from using a blog format on myspace to using a dedicated blogsite -Wordpress.
  • Social circles had changed which in turn broadened my creative horizons.

So I recall very last year on one of my many weekend vacations to the city of London I decided to put the Transition name style through a transition of its own.

I was looking for something bold yet smart and came across the Harabara typeface on www.dafont.com – heavyweight plus the curve and straight edge mix blend well. Ok I so I’d got the font but it didn’t end there:

From the picture above you can see that the spacing between the letters (characters) is very tight (close) which I didn’t like very much. I aimed to get it spaced out a lot more evenly.

I use Adobe Photoshop to manipulate the type I work with. Yes it works with pixels and maybe it isn’t the best but it’s a programme I understand. So using the character spacing or kerning tool in Photoshop (highlighted below) I spaced out the type to my liking.

Character spacing AKA "Kerning".

Sorted!

 

With the type now spaced out I cut parts to play with the legibility of the word. Taking suitable amounts away from each letter so that you’re still able to read it. I used to marquee tool in Photoshop to select, edit and cut parts of the type out.

Marquee Tool

End result of tinkering!

Above is my the final outcome that I was happy with as I liked that it strong and consistent balance.

I used this name style up until october 2010 when the blog went through its biggest of changes. I got it its very own domain.

http://www.styletransition.co.uk

This is when I decided Transition needed something more than a name style to give it it’s own identity. There came the idea of a logo.

I looked to the name style of the time that I using to see if there was anything interesting within to pick out as a starting point of which there was:

Manipulated 'T'

Okay so why the ‘T’? Well I felt and still feel that the part cut out stem of the letter T represents the Style Transition movement very well. It is not perfect but then again will it ever be? We live in ever changing fast paced environment and the stem that has been removed from ‘T’ is like a void that probably in my time will never be filled.

The ‘T’ is all well and good but I personally felt that it needed to be enclosed. I tried using a circle:


Which worked very well for me. Other changes were made to the name style. With the addition of the word style and also the earlier removed parts of type from the word Transition we re-introduced apart from the (what I feel can be iconic) stem of the letter T.

Transition: Logo Legacy…

So right now this is what my logo and name look like for my Style Transition blog.

How did I get to this? Where is my developement? My assessment modules ask. Well in this post I shall take you through the inspirations, development and legacy of the Transition ‘T’ Logo.

2008

The name or shall we say word “Transition” came from a college project (which got me here!) on magazine design. For the project I had to come up with a name, design a name style, logo or both and also for visuals mock up a front cover and double page spread with markers.

For the project I remember Liverpool at that period of time was going through a big change retail wise. A couple of years previous the Metquarter Shopping Mall opened and a new shopping centre was under construction known as Liverpool ONE. With this information I did some word association to make the name choice of transition.

During my time in the Graphic Design course I developed an interest in typography and layout with Neville Brody being one of my main influences.

 

The iconic Face magazine

The typeface used for “The Face” Name style was designed by Brody himself which I have not to this day been able to find the name of. I liked (and do still like) the fact that it is boldly simple and red background exemplifies this and draws your eye in.

The 1st ever Transition cover featuring the newly built Met Quarter.

 

The Original Transition name style.

For my “Transition” name style I took Brody’s typeface and tried to make it my own by bringing the characters closer together also known as kerning and also I shortened the I’s on the “ITI” to push the legibility (readability) boundaries. It also made a unique shape which i carried over to the double page spread for the article end stop.

Transition - Under construction double page spread

 

The 'ITI' insignia acting as an article end stop.

It all started with a name style…