This was also directed by So-Me of Ed-Banger Records (Yes a pattern is occurring). The artwork carrries the same sort of style as the D.A.N.C.E. video for Justice just that the animation interacts with real figures (Kanye and T-pain). Like the other videos I have posted emphasis is based on typographic interaction and again pace is on par with the speed of the track.
The video give you the feeling that you are in Kanye’s world or his mind as I imagine this is what he sees.
Eugene's blog 